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Kupaka kwa Tuobo kudzipereka kupereka zonyamula zonse zotayidwa m'malo ogulitsira khofi, masitolo ogulitsa pizza, malo onse odyera ndi kuphika nyumba, ndi zina zotere, kuphatikiza makapu amapepala a khofi, makapu akumwa, mabokosi a hamburger, mabokosi a pizza, zikwama zamapepala, mapesi amapepala ndi zinthu zina.

Zonse zonyamula katundu zimachokera pa lingaliro la chitetezo chobiriwira ndi chilengedwe.Zida zamagulu a chakudya zimasankhidwa, zomwe sizingakhudze kukoma kwa zakudya.Ndiwopanda madzi komanso wosapaka mafuta, ndipo ndizolimbikitsa kwambiri kuziyika.

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Momwe Mungasinthire Makapu a Ice Cream Paper Omwe Amagwirizana ndi Maonekedwe Anu Amtundu?

I. Chiyambi

Ayisikilimu ndi imodzi mwazakudya zotchuka kwambiri m'chilimwe, ndipo makapu amapepala ndi omwe amaphatikiza ayisikilimu.Makapu amapepala a ayisikilimu amatha kuyimira chithunzi chamtundu, makonda, komanso mawonekedwe azithunzi.Chifukwa chake, kukonza makapu a ayisikilimu ndi njira yabwino yopangira mabizinesi kukulitsa mawonekedwe awo ndikuwonjezera mawonekedwe awo.

Mapangidwe abwino a kapu ya ayisikilimu amatha kuwonjezera chithunzi cha mtundu wamakampani m'malingaliro a ogula.Ndiyeno zikhoza kuumba makhalidwe a mtunduwu ndi malo azithunzi.Kapu yabwino ya ayisikilimu ikhoza kupereka kukoma kokongola.Zingathenso kulimbikitsa kuzindikira kwa ogula ndi kudalira mtundu.Potero akhoza kuonjezera kukhulupirika kwa mtundu ndi malonda.

Nthawi yomweyo, makapu a ayisikilimu osinthidwa makonda angathandizenso mabizinesi kulimbikitsa mtundu wawo ndikuwonjezera chidziwitso chamtundu.Kugwiritsira ntchito makapu a mapepala omwe amafanana ndi chithunzi cha mtundu m'masitolo a ayisikilimu kapena masitolo a khofi ndi chisankho chabwino.Izi zimathandiza ogula kuti azitha kupeza zambiri zachidziwitso chamtundu pomwe akusangalala ndi chakudya chokoma.Izi zitha kukulitsa mawonekedwe abizinesi ndi kuwonekera.

Chifukwa chake, makapu amtundu wa ayisikilimu amafunikira kwambiri mabizinesi.Itha kukulitsa mpikisano wawo, mtengo wamtundu, komanso kuwonekera pamsika.

II.Kuyika kwa brand ndi kufananiza kalembedwe ka makapu a ayisikilimu

A. Mfundo zazikuluzikulu ndi maudindo oyika chizindikiro

Kuyika kwamtundu kumatanthawuza kuyika bwino ndikukonzekera mtundu wa kampani kutengera momwe msika umafunira, momwe akupikisana nawo, zabwino zake, mawonekedwe ake, ndi zina.Cholinga choyika chizindikiro ndikupatsa ogula chidziwitso chokwanira komanso chidaliro pamtunduwo.Ndiyeno zikhoza kupangitsa kuti mtunduwo uwoneke bwino pampikisano woopsa wa msika.Kuyika kwamtundu kuyenera kuganiziranso zinthu monga anthu omwe akufuna, kupikisana kwakukulu, komanso kufunikira kwa mtunduwo.

Kuyika ma brand kungathandize mabizinesi kukhazikitsa chithunzi cholondola.Ndipo imatha kukulitsa kuzindikira kwamtundu ndi mbiri, kukhulupirika kwa ogula komanso kuzindikira kwamtundu.

B. Momwe mungadziwire kalembedwe ndi makhalidwe a ayisikilimu makapu pepala

Kuyika chizindikiro kungapereke chitsogozo cha kalembedwe ndi makhalidwe a makapu a ayisikilimu.Mabizinesi amatha kuphatikizira chithunzi chamtundu wawo komanso malingaliro amtengo wapatali pakupanga makapu a ayisikilimu.Potero imatha kukulitsa chithunzi chamtundu wawo ndikupatsa ogula mwayi wogula.

Posankha kalembedwe ka makapu a ayisikilimu, ndikofunikira kuganizira momwe mtunduwo ulili komanso ogula omwe akufuna.Makapu osiyanasiyana a makapu a ayisikilimu ayenera kukhala ndi masitayilo osiyanasiyana kuti agwirizane ndi mtundu wake komanso mawonekedwe ake.Ponena za kalembedwe, munthu amatha kusankha pakati pa masitayelo osavuta komanso amakono, komanso masitayilo okongola komanso osangalatsa.Izi zimadalira malo amtundu komanso omvera omwe akufuna.

Mabizinesi amathanso kupanga mawonekedwe amtundu wawo ndi mayendedwe awo kudzera muzosindikiza za kapu yamapepala.Ma logo, zithunzi, zolemba, ndi mitundu zimatha kulumikizidwa ndi mawonekedwe azinthu, zokometsera, nyengo, kapena zikondwerero zachikhalidwe.Mwachitsanzo, pa Khrisimasi, zinthu monga mtengo wa Khrisimasi ndi mphatso zimatha kuwonjezeredwa kuti makapu a ayisikilimu azikhala okhudzidwa kwambiri.

C. Kuyerekeza masitayilo a makapu a ayisikilimu amapepala amitundu yosiyanasiyana

Mitundu ya makapu a ayisikilimu amapepala amitundu yosiyanasiyana imatha kuwonetsa chithunzi ndi mawonekedwe amtunduwu.Mwachitsanzo, makapu a ayisikilimu a Häagen-Dazs amatengera mawonekedwe osavuta komanso amakono.Imagwiritsa ntchito shading yoyera ndi mafonti akuda, ndikugogomezera kukoma ndi mawonekedwe.Makapu a ayisikilimu a Sprite amatengera kalembedwe kokongola, kokhala ndi zojambula ngati zopangira.Zimapanga chithunzi chamtundu wamoyo komanso chosangalatsa.

Mitundu ina monga Dilmo ndi Baskin Robbins atengeranso zinthu zokopa ndi zokondweretsa za makapu.Izi zitha kutengera zokonda ndi zokongoletsa zamagulu osiyanasiyana ogula.

Kufananiza mawonekedwe amtunduwo ndi kalembedwe ka makapu ayisikilimu amatha kuphatikizira chithunzi chamtunduwu.Ndipo imatha kukweza mtengo wamtundu komanso mawonekedwe.Komanso, imatha kubweretsa zokumana nazo zabwinoko za ogula ndi ogwiritsa ntchito kwa ogula.

mmene ntchito ayisikilimu pepala makapu

Makapu a ayisikilimu osinthidwa makonda okhala ndi zivindikiro sizimangothandiza kuti chakudya chanu chikhale chatsopano, komanso kukopa chidwi chamakasitomala.Kusindikiza kokongola kumatha kusiya chidwi kwa makasitomala ndikuwonjezera chikhumbo chawo chogula ayisikilimu yanu.Makapu athu amapepala opangidwa mwamakonda amagwiritsa ntchito makina apamwamba kwambiri ndi zida, kuonetsetsa kuti makapu anu amapepala amasindikizidwa momveka bwino komanso mowoneka bwino.Bwerani ndipo dinani apa kuti mudziwe za athumakapu a ayisikilimu amapepala okhala ndi lidsndimakapu a ayisikilimu amapepala okhala ndi lids!

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III.Kusankhidwa kwa ziwembu zosindikizira

A.Njira yosindikizira

Pali njira zambiri zosindikizira.(Monga kusindikiza kwa offset, kusindikiza kwa gravure, kusindikiza pazenera, kusindikiza kwa digito, ndi zina).Posankha njira yosindikizira, zinthu monga nthawi yopanga, kuchuluka kwa kusindikiza, mtundu wosindikiza, ndi mtengo wake ziyenera kuganiziridwa.Nthawi zambiri, kusindikiza kwa offset ndi njira yomwe imagwiritsidwa ntchito kwambiri.Ikhoza kukumana ndi kuchuluka kwa kusindikiza komanso zofunikira zamtundu.

B. Zolemba zosindikiza

Zosindikizidwa ziyenera kukopa chidwi ndikuwonetsa chithunzi cha kampaniyo ndi mawonekedwe ake.Mitundu kapena mitundu yogwiritsiridwa ntchito ndi njira yabwino yofotokozera zambiri zamtundu komanso kukopa chidwi cha ogula.Mabizinesi ayenera kudziwa zosindikiza.(Monga logo yamakampani, zithunzi zamalonda, zambiri zamawu, ndi zina).Mwachitsanzo, ma logos amtundu ndi zithunzi zazinthu zitha kugwiritsa ntchito mitundu yowala komanso yowala.Ndipo mfundo zamalemba ziyenera kukhala zazifupi komanso zosavuta kuzimvetsetsa.

C. Njira zodzitetezera posindikiza

Zinthu zotsatirazi ziyenera kuzindikirika panthawi yosindikiza:

(1) Zofunikira pakusindikiza ndizokwera kuposa kupanga mbale;

(2) Zofunikira zapamwamba za mtundu wolondola komanso wokhazikika;

(3) Chogulitsacho chiyenera kukhala chomveka, chokwanira, popanda kusiyana kwa mtundu kapena burrs;

(4) Kuyika kalembedwe kuyenera kukhala kolondola, kofanana, komanso koyenera kuti tipewe zolemba zokhotakhota ndi zochitika zina;

(5) Kukhazikika kwaubwino wosindikiza ndi kulondola kosindikiza ndizokwera kwambiri.

IV.Chinsinsi cha Kupanga Masitayilo

A. Sankhani mawonekedwe ndi kalembedwe koyenera

Kusankha kawonekedwe koyenera ndi masitayelo kuyenera kutsimikiziridwa potengera mawonekedwe a chinthucho, zosowa za ogula, ndi momwe msika ukuyendera.Popanga mawonekedwe ndi masitayelo, ndikofunikira kuganizira za kulinganiza pakati pa zomwe zimagwiritsidwa ntchito ndi zinthu zokongoletsera zomwe zimakhazikitsidwa kuti zikope chidwi cha ogula.

B. Momwe mungagwirizane ndi mitundu ndi mawonekedwe

Popanga mitundu ndi mawonekedwe a chinthu, kulumikizana kumafunika kutengera mawonekedwe, makonda, mawonekedwe azinthu, ndi kalembedwe.Nthawi zambiri, makampani angagwiritse ntchito njira zitatu zotsatirazi kuti agwirizane ndi mitundu ndi mawonekedwe.Choyamba, mabizinesi amatha kusankha mitundu yolumikizana, mapatani, mafonti, ndi zinthu zina kuti asunge kusasinthika.Kachiwiri, mabizinesi amatha kupanga mapangidwe osiyanasiyana kutengera zomwe amakonda komanso zosowa za ogula.Chachitatu, mabizinesi amatha kusankha zopangira zoyenera kutengera momwe msika umayendera komanso mafashoni.

Panthawi imodzimodziyo, pogwirizanitsa mitundu, m'pofunika kumvetsera kusunga mgwirizano wogwirizana komanso wogwirizana wa mitundu yosiyanasiyana kuti tipewe mitundu yovuta kwambiri.

C. Njira zopangira mitundu yapadera yamaluwa

Popanga mawonekedwe apadera amaluwa, ndikofunikira kulabadira njira zotsatirazi:

(1) Kukongoletsa kwapangidwe.Mapangidwe a mitundu yamaluwa ayenera kuyang'ana pa zokongola zonse, osati maluwa kapena mapangidwe.

(2) Gwiritsani ntchito mitundu.Kugwiritsa ntchito mitundu mu masitayelo azithunzi kumafuna kugwirizanitsa mitundu kuti akope ogula ndikuwongolera kukongola kwa chinthucho.

(3) Gwirizanani ndi chochitikacho.Kusintha kwa mitundu yamaluwa ku zochitika zosiyanasiyana kumafuna mapangidwe otengera msika ndi zosowa za ogula.Monga maphwando, kugwiritsa ntchito tsiku ndi tsiku, mphatso zapadera, ndi zochitika zina zimafunikira mapangidwe osiyanasiyana.

(4) Kusiyanasiyana.Kusiyanasiyana kwa mapangidwe amaluwa ndikopindulitsa pakukulitsa msika.Mabizinesi amatha kusintha masitayilo awo kuti akwaniritse zosowa zamagulu osiyanasiyana, potero akuwonjezera malonda.

(Ife timakhazikika popereka ntchito zosindikizira zosindikizira kwa makasitomala. Kusindikiza kwaumwini pamodzi ndi zinthu zapamwamba zosankhidwa kumapangitsa kuti katundu wanu awoneke bwino pamsika komanso mosavuta kukopa ogula.Dinani apa kuti mudziwe za makapu athu a ayisikilimu!)

Titha kukupatsirani makapu a ayisikilimu amitundu yosiyanasiyana omwe mungasankhe, kukwaniritsa zosowa zanu zosiyanasiyana.Kaya mukugulitsa kwa ogula, mabanja kapena misonkhano, kapena kuti mugwiritse ntchito m'malo odyera kapena malo ogulitsira, titha kukwaniritsa zosowa zanu zosiyanasiyana.Kusindikiza kwa Logo mwamakonda kungakuthandizeni kupambana kukhulupirika kwamakasitomala.Dinani apa tsopano kuti muphunzire za makapu a ayisikilimu osinthidwa makonda osiyanasiyana!

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V. Kusankhidwa kwa chiwembu cholongedza

A. Kufunika ndi udindo wa kulongedza katundu

Kupaka ndi gawo lofunikira kwambiri pazamalonda.Ikhoza kukhala mlatho ndi chida cholumikizirana pakati pa zinthu ndi ogula.Kupaka kungathe kupereka zambiri zamtundu, kukulitsa chithunzi chamtundu, kukopa chidwi cha ogula.Ndipo ikhoza kuwonjezera kuchuluka kwa malonda.Panthawi imodzimodziyo, mapangidwe abwino a phukusi amafunikanso kuyang'ana pa chitetezo cha chilengedwe ndi chitukuko chokhazikika.Iyenera kukwaniritsa kuwonongeka kapena kubwezeretsedwanso kwa ma CD.

B. Momwe mungasankhire zida zonyamula

Kusankha zida zoyikamo kumafuna kulingalira zinthu zambiri.(Monga chikhalidwe, kulemera kwake, moyo wautumiki, ndi gulu la ogula lachindunji.) Zomwe zimagwiritsidwa ntchito nthawi zambiri zimaphatikizapo mapepala, mapepala apulasitiki ndi zina zotero.Posankha zonyamula katundu, m'pofunika kumvetsetsa kuwunika kwawo kwachilengedwe, mawonekedwe akuthupi, komanso chuma.Nthawi yomweyo, zida zonyamula katundu ziyenera kutsatira miyezo ndi malamulo adziko.Choncho, izo zikhoza kuonetsetsa ubwino ndi chitetezo cha mankhwala.

C. Mfundo ndi Njira Zopangira Packaging Design

Mfundo za kapangidwe ka ma phukusi ndi monga: kuphweka ndi kumveka bwino, kuwunikira kusiyanitsa, kugwirizana ndi mtundu, komanso kuzindikirika mosavuta ndi kuzindikira.

Njira zopangira zinthu zimaphatikizapo zinthu zitatu.1.Kukonzekera koyenera ndi zinthu.2.Kutsindika pa mtundu ndi mawonekedwe ofanana.3.Ndipo mapangidwe opangira omwe amawonetsa mawonekedwe amtundu komanso kufunikira kwa msika.Nthawi yomweyo, kapangidwe ka ma CD amayeneranso kuganizira za umunthu komanso kusavuta kwa ogula.Iyenera kukwaniritsa zosowa zawo zogwiritsa ntchito komanso zoyembekeza zamaganizidwe.Choncho, izi zingathandize kupititsa patsogolo mpikisano wa malonda.

VI.Kukhathamiritsa kwa ntchito pambuyo-kugulitsa

A. Kufunika koonjezera kukhulupirika kwa makasitomala

Kukhulupirika kwamakasitomala ndiye chinsinsi cha chitukuko chokhazikika cha kampani.Makasitomala okhulupilika adzabweretsa phindu lochulukirapo kukampani.Ndipo ndi chitsimikizo chofunikira cha chithunzi cha kampaniyo.Mwa kukhathamiritsa ntchito zogulitsa pambuyo pogulitsa ndikuwonjezera kukhutitsidwa kwamakasitomala ndi chidaliro, kukhulupirika kwamakasitomala kumatha kusinthidwa bwino.Potero, izi zitha kuthandiza kukwaniritsa chitukuko chokhazikika chabizinesi.

B. Momwe mungasinthire ntchito pambuyo pa malonda

Kupititsa patsogolo ubwino wa ntchito zogulitsa pambuyo pa malonda ndi kupereka mautumiki osiyana ndi chinsinsi cha kukweza pambuyo pa malonda.Amalonda atha kupititsa patsogolo kuzindikirika kwamtundu popereka ntchito zosiyanasiyana.Tikhozanso kupitiriza kusonkhanitsa ndemanga za makasitomala.Chifukwa chake, titha kukonza njira ndi njira zogwirira ntchito pambuyo pogulitsa.Ndiyeno, tikhoza kupititsa patsogolo utumiki wabwino ndi khalidwe labwino, ndikuwonjezera kukhulupirika.

VII.Chidule

Kukonzekera kwa makapu a ayisikilimu ndikofunika kwambiri kwa mabizinesi.Chifukwa zitha kukulitsa mpikisano wawo, mtengo wamtundu, komanso kuwonekera pamsika.Amalonda amatha kulimbikitsa mtundu wawo ndi zinthu zawo popanga makapu okonda ayisikilimu.

 

(Ndichokumana nacho chabwino chotani nanga kugwirizanitsa kapu ya ayisikilimu ndi supuni yamatabwa! Timagwiritsa ntchito zipangizo zapamwamba kwambiri, zinthu zamtengo wapatali, ndi spoons zamatabwa zachilengedwe, zopanda fungo, zopanda poizoni, komanso zosavulaza. Kapu yamapepala iyi imatha kuwonetsetsa kuti ayisikilimu azikhalabe ndi kukoma kwake koyambirira komanso kusangalatsa makasitomala.Dinani apa kuti muwone makapu athu a ayisikilimu amapepala okhala ndi spoons zamatabwa!)

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Nthawi yotumiza: Jun-07-2023
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